How do mega brands like Victoria’s Secret and HubSpot amplify their Klout and ignite an effective social media strategy?
Victoria’s Secret deserves serious praise for their skillful approach to social media marketing. Victoria’s Secret naturally inspires engagement and promotion with their brand awareness methods.
Victoria’s Secret and its spin-off brand Victoria’s Secret Pink are clearly the fan favorite as they are the most liked intimates brand, and second most liked retailer on Facebook behind Tiffany and Co. Victoria’s Secret instinctively connects shoppers with the brand via Twitter, Facebook, and Pinterest and is highly accessible on mobile devices. Fans can also purchase gift cards on Facebook.
Victoria’s Secret targets a younger market, and rewards fans for coming back to the page with incentives and discounts. The page also encourages fans to share branded content on their personal Facebook walls.
HubSpot is another brand I feel head over heels in love with quickly. HubSpot is a content marketing genius. Not only do they offer valuable, content packed e-books at no charge, but they use various social media platforms to engage all of your senses including Pinterest, YouTube, Facebook and Twitter to interact with potential customers. Notable leaders in the company create YouTube videos and share valuable content, and engage potential customers. HubSpot makes sure to get vital contact information including an email address, phone number, and they type of organization you are affiliated with. They practice what they preach with their Inbound Marketing and Social Media Marketing strategies. I’m deeply inspired.
Creating exceptional content is essential to establishing an online presence, however, a shift of influence is happening.
Klout, a measurement of social media interaction and influence online, is becoming a critical element in social status. Some companies allegedly ignore consumer complaints unless their Klout score is so high that they’re likely to share their negative experiences, and make it viral. Some companies won’t hire you into a social media position unless your Klout score is at least 50.
Content is king, however, social influence can get you rock star treatment. Your first-class flight could be upgraded to a private flight. Your 4-star hotel room could be upgraded to an exclusive wing of a high-end hotel. Restaurant owners could walk on pins and needles when you enter their establishment knowing that your content packed blog influences the buying decisions of their customer base. The possibilities are limitless.
Are we creating a new socioeconomic class with the recognition of Klout scores? Do brands that establish themselves as content marketing geniuses and social media influencers set the stage for a new type of global industry domination?